Objectives of international marketing pdf

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International Marketing Question Paper. Companies from different countries attempt to draw customers by advertising their products and services on the same platform. To enhance free trade at global level and attempt to bring all the countries together for the purpose of trading. To assist developing countries in their economic and industrial growth by inviting them to the international market thus eliminating the gap between the developed and the developing countries.

To propel export and import of goods globally and distribute the profit among all participating countries. International marketing aims to achieve all the objectives and establish a connection among the nations that participate in global trade. In such instances, the demand grows as the market expands, preferences change and the company has to abide by the rules and regulations of two or more countries.

Some basic modes are followed to enter into the global market and the organizations planning to expand their business globally need to know some basic terms. These have been discussed in the next chapter. Sentinel 9.